Building a serious horse stud website with Breedpost
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When we set out to build a horse demo for Breedpost, we wanted to answer a question we get asked a lot: can Breedpost handle the complexity that serious horse breeders actually need?
The answer is yes. And we built Red Canyon Arabians to prove it.
Red Canyon is a fictional Arabian stud based in Sedona, Arizona. None of the horses are real, but everything else is - the features, the structure, the pedigree data, the show results, the navigation. It is built entirely inside Breedpost using the same tools available to every breeder on the platform today.
This post walks through what we built and how, with a focus on the features that matter most to serious breeders.
Take a look at the demo first if you like: arabians.breedpost.app
Start with structure - flexible navigation that works for your program
Every breeding program is different. A small hobby farm has different needs to a serious stud with multiple stallions, established mare families, and a decades-long foal archive. Breedpost's navigation is fully flexible - you build it to reflect your program, not the other way around.
For Red Canyon we built a navigation structure that felt right for a serious Arabian stud:
- About
- News
- Stallions
- Mares - with a dropdown for mare family pages and a full mares listing
- Breeding Schedule
- Available
- Foals - with a dropdown organised by year
- Contact
None of that structure is fixed or required. A goat breeder might have Does, Bucks, and Kids. A cat breeder might have Studs, Queens, and Kittens. A warmblood breeder might organise entirely differently to an Arabian stud. You choose the pages you need, name them what makes sense for your breed, and build from there.
Pages are building blocks
Every page on a Breedpost site is built from flexible content blocks. Text, images, galleries, embedded video, profile listings, breeding schedules - you add what you need and arrange it how you want.
For the Red Canyon home page we used a hero image block, a text introduction, and several linked section blocks pointing visitors toward the stallions, mare families, foal pages, and available horses. It took minutes to put together and looks polished without any design experience required.
The same flexibility applies to every page on the site. The About page is a simple text and image layout. The mare family pages combine introductory text with linked horse profiles. The breeding schedule pulls from the horse database automatically.
Horse profiles and the database
Every animal on a Breedpost site has its own profile page. Name, date of birth, colour, sire, dam, photos, owner, breeder, show results, progeny - it all lives in one place and is managed from inside the app.
The profile pages on the Red Canyon demo give you a good sense of what is possible. Each stallion has a full biography, show record with critiques, and a progeny section that updates automatically as foals are added. Each mare has her own page linked back to her family line.
The key word is database. Every horse you enter exists once in your Breedpost database and can be referenced across the entire site. Link a foal to its sire and dam and it appears on both parents' profile pages automatically. No manual updating, no duplicating information.
Five-generation pedigrees
Pedigrees are one of the most important features on the demo and one we are proudest of.
Breedpost now supports five-generation pedigrees - 32 ancestors displayed in a clean branching layout, with sire lines and dam lines colour coded for easy reading. Because the pedigree is database driven, every horse only needs to be entered once. Foundation sires that appear across multiple pedigrees are linked automatically wherever they are needed.
For a serious breeding program this is a significant time saver. As your database grows, pedigrees build themselves from horses already in the system. Add a new foal, link it to its parents, and the full five-generation pedigree assembles automatically from data you have already entered.
Show results and critiques
Show results should live on the horse's profile page. Not in an old Facebook post, not in a folder on your desktop - right there, attached permanently to the animal that earned them.
Breedpost's show results feature lets you add results to any horse profile with the event name, date, placing, images, judge, and a full critique field. Multiple results display chronologically so a visitor can scroll through an animal's entire show career in one place.
For the Red Canyon demo we added full show careers to both stallions, including detailed halter critiques. It gives a real sense of how powerful the feature is when it is used well - and how much it adds to a stallion's profile page for prospective breeding clients.
This feature works for any breed. Horse, cat, goat, alpaca or dog - if your animals compete, their results belong on their profile.
Mare family pages
For the Red Canyon demo we built two mare family pages - the Zahara line and the Moonfire line - each tracing back to a foundation mare and showing her descendants through multiple generations.
This kind of bloodline grouping is something serious breeders in many species find valuable, and Breedpost's flexible page builder makes it straightforward to create. You are not locked into a fixed template - you build the page to reflect how your program is actually structured.
A warmblood breeder might organise by sire line. A goat breeder might group by production record. A dog breeder might create pages around imported foundation dogs. The tool is the same - how you use it is entirely up to you.
Breeding schedule
The breeding schedule page shows planned and confirmed matings with sire and dam linked to their full profiles. Each breeding has its own page with status, expected date, and descriptive text.
For breeders managing waiting lists or buyers tracking specific crosses, this page does a lot of work. It answers the question "what is coming" before anyone has to ask, and it positions the stud as organised and serious.
Who is this for?
The Red Canyon demo is built around Arabian horses but the features it showcases are available to any breeder on Breedpost - horses, cats, goats, alpacas, or dogs.
If you breed animals seriously and you want a website that reflects that seriousness, take a look at what Breedpost can do.