Getting started with SEO on a new domain: A guide for breeders
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If you're launching your breeder website on a brand new domain, it can take some time for search engines to find and trust your site. At Breedpost, we handle the technical setup, including speed, mobile optimisation, and accessibility. But building visibility also depends on the content you add and how active your site becomes over time.
Here’s what you can focus on to help your new website appear in search results.
1. Add useful content
Search engines prioritise websites with clear, relevant content that answers real questions. You don’t need to write weekly blog posts, but you do need to provide helpful information for your visitors.
Some simple ways to do this:
- Add blog posts about your breed, care tips, or what to expect when bringing a puppy home
- Include an FAQ page with common questions you receive
- Use clear photos and videos that help buyers connect with your dogs
The goal is to make your site genuinely useful, not just visually appealing.
2. Keep your site up to date
Sites that are regularly updated tend to rank better than those that sit unchanged for long periods. You don’t need to post constantly, but small updates over time help search engines recognise that your site is active.
You can:
- Keep litter information current
- Add show results or titles when they happen
- Remove animals that are no longer available
- Share short updates or news when it’s relevant
Even small changes make a difference.
3. Share your site and build links
When other websites link to yours, it helps build trust in the eyes of search engines. You don’t need a large number of links. A few high-quality ones from relevant sources are enough to help.
Some options to consider:
- Add your website to your breed club or kennel club profile
- Share your site on social media, especially when you publish something new
- Ask partners, like vets or dog trainers, to link to your site if appropriate
Building links takes time, but it helps reinforce your site’s credibility.
What we do for you
While you focus on your content and visibility, we make sure your site has the technical foundations in place. That includes:
- Fast load times
- Full mobile optimisation
- Accessible design for all users
- Clear code structure that search engines can read easily
This gives your site the best chance to perform well as it grows.
Final thoughts
Getting found online doesn’t happen overnight, especially with a brand new domain. But with consistent content, simple updates, and a few quality links, your site will start to gain traction. We’re here to support you as it grows.
Let us know if you’d like help deciding what to publish or how to structure your pages. We’re always happy to guide you.