A few years ago I was doing a postgraduate degree in Information Technology and my research topic was organisational knowledge management. Stay with me, this isn’t about academia or business, I promise.
Old fogies retire, walk out the businesses front door and go fishing, with all this work stuff and expertise in their head. The organisation loses out big time, as all that knowledge and experience is bopping away on a boat somewhere.
My point is that purebred dog breeders have all this interesting doggie stuff in their heads, years of breed experience and expertise and dog owners and potential dog owners should have access to it.
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I guess experienced dog breeders mentor other dog breeders and that’s great. And to be honest, I don’t think the general public is that interested in the ins and outs of your pedigrees, genetics and your show dogs.
But I do think the general public would love, nope, needs much more information about your breeds and your purebred dogs. I know I did when I was looking for a companion dog. I’ve found some great dog blogs, albeit few and far between, and I sit here and read them when I should be working, because they’re interesting and informative.
When we launched Breedpost, I wasn’t going to blog, but for a small business it’s necessary really. Slapping up a website and offering a service is fine but blogging will build confidence in your audience and establishes yourself as an expert in your industry. For Breedpost that's websites and content management, and for breeders, it’s purebred dogs and their breeds.
You don’t need to be the best writer in the world and you don’t need to write a thesis. Make sure to get someone to proof read and edit your article and you’re on your way. Use your own voice so your audience can get to know you.
Blogging will boost your website traffic by significantly improving your search engine optimisation, build an audience and enhance your credibility. Make sure to share your blog posts on your Facebook page. And most of all have fun!