Why did we build Breedpost? A founder’s story. | Breedpost Blog

Why did we build Breedpost? A founder’s story.

Back in the late 90s the Internet was taking off. I had a baby, a baby who slept and slept. I had quit paid work and this sleeping baby business was boring.

So I learnt how to code, and designed a website for my show dogs. That was fun. I don’t have a copy of it anymore and if I did, I’d show it to you. It was purple with gold bevel frames. Purple is back in though (bevels are not), just saying.

I liked this web designing thing, so I got some qualifications and a job as a web developer in the government. I did that for a long time.

Meanwhile, over the years, my dear old dogs passed away of old age and in 2014 our family was dogless. On an imaginary soapbox, we (my husband and I, not the baby - now teenager - who still sleeps and sleeps) vehemently declared that there were to be no more dogs in the household. That lasted 18 months.

So fast forward to the middle of 2015 and we’re shortlisting dog breeds. Picked a breed, and went searching for a registered breeder online.

I was transformed back to 2001. Now take this as you will, maybe you have a good website, maybe you think you have good website, but collectively dog breeders do not have good websites! My purple, bevel framed, static, non-responsive website that braved the Internet in the early 2000s was no worse than what I was looking at in 2015.

For real! Now fine, I know most breeders are not designers or user interface experts, so that’s ok. But some breeders are paying good money for this stuff. That’s not cool.

There was barely any content or images, let alone big images. No-one was blogging. I would’ve spent hours looking at puppy photos and reading blog articles about breeders’ dogs and their breeds. Why aren’t breeders spreading their knowledge and expertise? I could go on and on, but I won’t.

Anyway, we (yes that’s me, my husband and this time the teenager - who in between sleeping is a nerdy, geeky type and only moves from the bed to the computer now) decided to build Breedpost.

Give us around 14 months of developing and designing, we launched Breedpost in January 2018. It’s been great, but I kid you not, I’ve had emails from breeders saying they’re happy with their non-responsive, poorly designed website. It’s disappointing, but we have to start somewhere. Onwards and upwards!

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Author: Janelle

Janelle is a Breedpost Founder

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